RESUME
be authentic. be inspired. simplify. work hard. enjoy.
SUMMARY OF QUALIFICATIONS
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15+ years experience dedicated to developing and managing B2B technology brands, integrated marketing programs and campaigns.
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Savvy in growing and leading multi-discipline marketing teams.
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Delivers creative demand generation programs that result in measurable pipeline and revenue growth (not just leads).
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Designs visual brand strategies; lead brand launch or refresh (including acquisition branding).
Specialties: Corporate Brand, Awareness, Digital Marketing, Demand Generation, Events, Social Media, Channel Marketing, Comprehensive Integrated Campaigns, Creative Concepting & Graphic Design
PROFESSIONAL EXPERIENCE
Expel
Expel provides transparent managed security, on-prem and in the cloud. It’s the antidote for companies trapped in failed relationships with their managed security service provider (MSSP) and those looking to avoid the frustration of working with one in the first place.
Director, Program Marketing (2017 - current)
Fidelis Cybersecurity
Information security company protecting the most sensitive data by equipping organizations to detect, investigate and stop advanced cyber attacks. Fidelis' products, services and proprietary threat intelligence enable customers to proactively face advanced threats and prevent data theft with immediate detection, monitoring and response capabilities.
VP, Corporate Marketing (2015 - 2017)
Lead the team charged with developing and delivering the strategy, planning, and execution of Fidelis’ global corporate marketing efforts. Drove strategy for corporate branding, integrated marketing campaigns, demand generation efforts, channel marketing, event marketing, web site, digital/social media marketing, and marketing operations.
Mandiant / FireEye
Intelligence-led security company. Working as a seamless, scalable extension of customer security operations, FireEye offers a single platform that blends innovative security technologies, nation-state grade threat intelligence, and world-renowned Mandiant® consulting. With this approach, FireEye eliminates the complexity and burden of cyber security for organizations struggling to prepare for, prevent, and respond to cyber attacks. FireEye has over 7,300 customers across 67 countries, including more than 50 percent of the Forbes Global 2000.
Director, Marketing Programs (2011 - 2015)
Developed, planned and implemented integrated marketing programs to drive demand, build reputation and expand awareness of corporation, evolving product business lines, as well as core professional services offerings.
Approva Corporation
Industry-leading provider of continuous controls monitoring software that enables business, finance, IT and audit professionals to identify, manage and prevent control breakdowns across business systems, processes and transactions.
Marketing Manager (2005 - 2011)
Responsible for managing all marketing communications and integrated marketing programs designed to create awareness, drive lead generation and position the company as an industry thought leader.
Coldwell Banker Residential Brokerage
Nation’s largest residential real estate brokerage company (as part of NRT LLC) providing exceptional real estate experiences for customers and communities for more than 100 years.
Marketing Coordinator (2002 - 2005)
Responsible for marketing efforts of the McLean, VA branch office of Coldwell Banker Residential Brokerage and its 40+ realtors.
EDUCATION
B.F.A., Graphic Design, State University of New York at Oswego, Oswego, NY, 2003
A.A.S. Honors, Ornamental Horticulture, State University of New York at Cobleskill, Cobleskill, NY, 1999
AWARDS & RECOGNITION
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M-Trends: Beyond the Breach, Annual Threat Report received the highest recognition, a Platinum Award, by MarCom Awards 2014 in the category of informational brochure.
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Mandiant tradeshow exhibit property awarded Best 20 x 20 Modular Design at 2013 ModAwards.
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Approva Web Site named one of the Top 10 Business-to-Business Web Sites in 2011 by B-to-B Magazine.
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“Control Freak” campaign received 2011American Business Award for “Best Business-to-Business Communications & PR Campaign” beating larger companies including Accenture, Salesforce.com and others.
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“I Love a Good Audit” campaign received 2010 American Business Award for “Best Marketing Campaign for a Product” and was featured in David Meerman Scott’s bestseller, World Wide Rave.
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“Greater Visibility. Better Controls.” campaign named “Best Integrated Lead Generation Campaign” by the American Marketing Association.